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The Nutella Price Index
The same jar of hazelnut spread, priced in 13 countries and turned into US dollars. Where is it a bargain, and where is it a treat?
Where Nutella costs the most
The darker the country, the more an ounce of Nutella costs there. Point at a country to see its price, or click it to see each store and zoom in.
The map needs JavaScript. The same prices are in the chart and table below.
Price of one ounce of Nutella, in US dollars
Prices were checked online on 28 Жовтень 2026, converted to a price per ounce (about 28 grams) and then into US dollars at that day's exchange rate. Cheapest first.
- Switzerland $0,25
- Germany $0,30
- India $0,31
- United Kingdom $0,32
- Australia $0,33
- USA Guaynabo, Puerto Rico $0,34
- USA Puerto Rico $0,34
- USA $0,38
- Mexico Mexico City, CDMX $0,43
- South Korea Seoul $0,49
- Brazil São Paulo, SP $0,56
- Ecuador Quito, Pichincha $0,65
- Pakistan Karachi, Sindh $0,66
- Russia Moscow $0,70
- Bangladesh Dhaka $0,75
The prices behind the chart
| Country | Place | Store | Price per kg (local) | US$ per ounce | Change since last survey | Checked |
|---|---|---|---|---|---|---|
| Switzerland | — | Migros ⓘ | 7.33 CHF | $0,25 | +$0,01 | 28 Жов 2026 |
| Germany | — | EDEKA24 ⓘ | 9.53 EUR | $0,30 | +$0,02 | 28 Жов 2026 |
| India | — | Amazon.in ⓘ | 1,033.33 INR | $0,31 | −$0,04 | 28 Жов 2026 |
| United Kingdom | — | Sainsbury's | 8.54 GBP | $0,32 | +$0,07 | 28 Жов 2026 |
| Australia | — | Woolworths ⓘ | 16.75 AUD | $0,33 | +$0,05 | 28 Жов 2026 |
| USA | Guaynabo, Puerto Rico | SuperMax ⓘ | 12.17 USD | $0,34 | −$0,05 | 28 Жов 2026 |
| USA | Puerto Rico | Pueblo ⓘ | 12.17 USD | $0,34 | −$0,05 | 28 Жов 2026 |
| USA | — | Walmart ⓘ | 13.47 USD | $0,38 | −$0,01 | 28 Жов 2026 |
| Mexico | Mexico City, CDMX | Walmart | 280.00 MXN | $0,43 | +$0,04 | 28 Жов 2026 |
| South Korea | Seoul | Kurly ⓘ | 23,108.11 KRW | $0,49 | +$0,10 | 28 Жов 2026 |
| Brazil | São Paulo, SP | Pão de Açúcar ⓘ | 105.69 BRL | $0,56 | +$0,08 | 28 Жов 2026 |
| Ecuador | Quito, Pichincha | Tía ⓘ | 22.83 USD | $0,65 | +$0,00 | 28 Жов 2026 |
| Pakistan | Karachi, Sindh | Naheed ⓘ | 6,428.57 PKR | $0,66 | +$0,26 | 28 Жов 2026 |
| Russia | Moscow | VkusVill ⓘ | 1,994.29 RUB | $0,70 | +$0,37 | 28 Жов 2026 |
| Bangladesh | Dhaka | Chaldal ⓘ | 3,285.71 BDT | $0,75 | +$0,09 | 28 Жов 2026 |
Download every price we have recorded (CSV) · Free to reuse under CC BY 4.0: credit the Dollar Scholars Foundation.
Why a Nutella index?
Comparing one everyday product across countries is a simple way to see how exchange rates, import costs and local taxes change what things cost. A jar that is an ordinary breakfast item in one place can be an imported luxury in another. Prices change often, so treat these as a snapshot, not a shopping guide.
15 prices; standard deviation $0,17 per ounce. Only prices checked in the last three months are shown; change compares each country with its prices before that. Prices are online shelf prices; nothing was bought.
How to cite this data
Dollar Scholars Foundation (2026). Nutella Price Index [Data set], version 2026-10-28. https://dollarscholars.org/uk/nutella-index/. Licensed under CC BY 4.0. Accessed 28 October 2026.
BibTeX
@misc{dollarscholars_nutella_2026,
author = {{Dollar Scholars Foundation}},
title = {Nutella Price Index},
year = {2026},
version = {2026-10-28},
howpublished = {\url{https://dollarscholars.org/uk/nutella-index/}},
note = {Data set. Licensed under CC BY 4.0. Accessed 2026-10-28}
}
Download .bib Download .ris (EndNote, Zotero, Mendeley) License: CC BY 4.0