The Nutella Price Index

Where Nutella costs the most

The darker the country, the more an ounce of Nutella costs there. Point at a country to see its price, or click it to see each store and zoom in.

Price of one ounce of Nutella, in US dollars

Prices were checked online on 28 Oktoba 2026, converted to a price per ounce (about 28 grams) and then into US dollars at that day's exchange rate. Cheapest first.

1. Switzerland $0.25
2. Germany $0.30
3. India $0.31
4. United Kingdom $0.32
5. Australia $0.33
6. USA Guaynabo, Puerto Rico $0.34
7. USA Puerto Rico $0.34
8. USA $0.38
9. Mexico Mexico City, CDMX $0.43
10. South Korea Seoul $0.49
11. Brazil São Paulo, SP $0.56
12. Ecuador Quito, Pichincha $0.65
13. Pakistan Karachi, Sindh $0.66
14. Russia Moscow $0.70
15. Bangladesh Dhaka $0.75

The prices behind the chart

Download every price we have recorded (CSV) · Free to reuse under CC BY 4.0: credit the Dollar Scholars Foundation.

Why a Nutella index?

Comparing one everyday product across countries is a simple way to see how exchange rates, import costs and local taxes change what things cost. A jar that is an ordinary breakfast item in one place can be an imported luxury in another. Prices change often, so treat these as a snapshot, not a shopping guide.

15 prices; standard deviation $0.17 per ounce. Only prices checked in the last three months are shown; change compares each country with its prices before that. Prices are online shelf prices; nothing was bought.

@misc{dollarscholars_nutella_2026,
  author       = {{Dollar Scholars Foundation}},
  title        = {Nutella Price Index},
  year         = {2026},
  version      = {2026-10-28},
  howpublished = {\url{https://dollarscholars.org/sw/nutella-index/}},
  note         = {Data set. Licensed under CC BY 4.0. Accessed 2026-10-28}
}